Why this blog?
Online marketing is all about conversions. To do things one way may get better results than doing it the other way around. This is measureable and easy to benchmark your efforts. If human behavior was that simple, marketing tasks would be a piece of cake.
A lot of wise words are written about conversions, tracking and e-commerce. But a very few focus on the soft parts of online shopping. How do customers get inspired, what triggers a sale and what turns a reader into a customer?
At Zmags we believe that online tools should be as close to the reality as possible. The look and feel of leaning back in the couch and reading your favorite magazine can never be replaced by any online tool. But it should strive to give the reader same feeling. On the other hand the easiness to purchase a product from a digital catalog is impossible to recover in real life. So why not combine the best from the online and offline media and support the sales? That’s how we think at Zmags when we develop solutions that help our customers to provide better reading experiences and raise sales.
This blog will focus on various solutions on themes – not only from our own world but also from sources where we find the inspiration. We hope that you will find our input relevant. Comments are appreciated, but we will remain the right to remove any offending input. And please notice; the postings are the opinions of their individual authors and are not meant to be representative of Zmags as a company.
