How to turn readers into customers…

A recent German eCommerce report shows that video is a feature that can leverage online sales. The potential of videos used strategically to display product features are far from exploited.

An easy way to get started is to embed videos directly in your digital catalogue. The reader is presented with streamed video, which loads at once and increase the attention on whatever you like. We found a really good example here from Mariner’s Lifestyle with a full size video on the first spread. Enjoy!