How to turn readers into customers…

With up to 35.000 pages converted from PDF files every day, we have a huge pool of overall e-publishing statistics. I took a dive into the pool and found some interesting facts regarding reader loyalty. Using page turning magazines really keep your readers interests.

First of all overall bounce rates are very low. We kept it down to 18% the last 30 days. This means that more than 4 out of 5 readers proceed to page 2 once they have opened the page turning magazine. In Zmags terms a reader is bouncing, if the window is closed on the entry page. Zoom clicks do not have any impact on bounce rates.

So is this good or bad?
I would say: Good for sure. Most websites struggle to keep bounce rates below 40 %, so this level tells us that your readers:

• get what they are looking for.
• find the page turning magazine easy to explore.
• are not lost due to heavy load times or requirements to install plugins.
• want more once they opened the page turning magazine.

On average 75 % of all readers visits are first-time visits. Which apparently mean that only 25 % returns to the same page turning magazine.

How impressive is that in terms of reader loyalty?
Actually it is better than it sounds. Our top 15 most visited Zmags all consist of digitalized mail shot from Scandinavian retailers. All these have a short life-cycle - most often 1 week - and readers tempt to know this. The peaking hours is just after the launch of the actual issue with next weeks special offers and the overall amount of visitors is silently increasing without sudden changes in traffic. All factors indicating that loyal visitors get back to the page turning issue.

All Publicator Pro customers have access to advanced statistics tracking all events at customer and publication level. We can’t do direct comparisons to related industry verticals, but please comment below, if you have you comments to your specific stats.