How to turn readers into customers…

combine the best from the online and offline media and boost your sales

Add videos to your digital catalogue and boost sales

A recent German eCommerce report shows that video is a feature that can leverage online sales. The potential of videos used strategically to display product features are far from exploited.
An easy way to get started is to embed videos directly in your digital catalogue. The reader is presented with streamed video, which loads at once […]

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Oil prices are skyrocketing – what’s the impact on publishing?

Do you own a car or does your house get heated by fossil fuels? In that case you have probably been shaking your head in disbelief when looking at the receipts. Oil prices have skyrocketed over the last year, and it is not over yet. Gazprom, the Russian oil giant, estimates that 2009 prices will […]

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