Publishers, search engine marketers and media consultants have shouted “content is king” in unison since the turn to digital media. The message can’t be neglected: your content is most important when spreading the word via online media. But the quality of the content doesn’t matter if your core target audience cannot get access to your […]
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If you are into IT, you have probably heard about Moore’s Law. You know, the famous statement from Intel’s co-founder claiming that the capacity of transistors doubles every 18 months. It stresses the exponential nature of computing. Somehow the statement is universal as it has been referred to again and again for almost 40 years.
E-publishing […]
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At Zmags we tell our prospects that our page flipping platform is Google optimized. Well, it is for sure, but the truth is that it depends on several factors and no guarantees on the impact can be forecasted. I will shed some light on how you can get better rankings on Google by publishing digital […]
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Knowledge is like a good joke. Saving it for your self does not make anybody laugh.
After working with e-publishing for more than 2 years, my colleagues and I have gathered quite some knowledge about setting up digital publications. As our development is customer-focused we know about customer’s motivations and the pitfalls of the different […]
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