Trade online catalogs for carbon credits
Worried about the greenhouse effect?
Publishing online catalogs, magazines or other publications can actually leverage your own heal-the-world campaign. Not the Michael Jackson way, but in a way that eases both your wallet and your conscience.
Afterall Zmags is neither Neverland or an environmental organization. We just happen to offer a solution which has some very eco-friendly side-effects. Exactly how much world you can heal by publishing on
line is hard to calculate, but let’s look at an example:
An Australian company prints 200,000 annually catalogs. In order to make this viable print is done in China and shipped to Australia. Even so, the cost in emissions is measured by the ton and obviously for every ton of reduction there is a relative carbon credit offset, projected in Australia to be around 12.5%. Whilst this may not sound like much, it would equate to a saving of 25,000 USD annually directly off their Emission Tax Bill as a credit.
25 grands in the pocket and a slice of world healed! Does it sound to good to be true? Well, it is not, but it requires a complete swop to online catalogs. Say the company manage to cut down their circulation by just 10 per cent, they have still saved 2500 USD just from carbon credits. To this equation you can add cost savings from printing, shipping to Australia, postage and local distribution. Your bottom line will be grateful.
But why is it that publications like online catalogs qualify for Carbon Credit offset. First of all the Kyoto Protocol signed by 181 countries aim to reduce and stabilize emission of greenhouse gasses. The Kyoto Protocol includes some flexible mechanisms, so countries that do not fulfill their emission objective can buy carbon credits on the market. Global emissions trading programs supports the in-built economics of the carbon credits and in countries like Australia, the economics are applied inside the national green taxing. Thus, if your company proactively cuts down CO2 emissions, the result will be awarded.
So switch to online catalogs and show your audience that online is a better place: For you, for me and the entire human race.
